GREAT TASTE WINNER!

Love Taste Co., producer of natural smoothies, shakes and broths, has received a prestigious Great Taste award for its increasingly popular Avo Go-Go smoothie. A creamy blend of avocado, broccoli, spinach, mango, coconut, ginger and lime, judges praised Avo Go-Go for its ‘good vibrant colour and clean aftertaste’ and noted the ‘good punch from the ginger and lime which cuts through all the veg’. The world-renowned Great Taste Awards celebrate the very best in food and drink and is judged by over 500 of the most demanding palates, belonging to industry professionals including food critics, chefs, cooks, restaurateurs, buyers and producers, as well as a number of food writers and journalists. Hosted by the Guild of Fine Foods, this year’s panellists sampled over 12,600 products and gave Avo Go-Go a highly prized 1-star award, which is presented to products that deliver fantastic flavour.

Avo Go-Go is a new addition to Love Taste Co.’s vegetable smoothie range and was introduced this summer alongside 24 Carrot Gold, two protein smoothies, Fruitasia and The Veggie-nator, and two new fruit smoothie flavours. All of the brand’s smoothie mixes are created with 100% fruit and vegetables that can be traced from field to cup and contain no additives, flavourings or processed sugar, with one of your five a day in every serve. All fruits and vegetables are sourced, picked and packed at the height of ripeness and frozen instantly to lock in all the natural nutrients they hold.

Love Taste Co. has a strong track record for creating award-winning products and has been recognised for its smoothies, fruit drinks and bone broth.

Richard Canterbury, CEO of Love Taste Co., comments: “We are delighted to add another Great Taste award to our portfolio as it recognises everything we stand for: honest ingredients that taste amazing. Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers and we are proud that Avo Go-Go outstripped the huge volume of entrants. As well as a badge of honour, the unmistakeable black and gold Great Taste label denotes a wonderful tasting product that is widely recognised by consumers for denoting exceptional flavour, which can heavily influence purchase decision-making and enables producers to stand out in a competitive market.”

Great Taste 2018 will reach its exciting finale on Sunday 2 September, at the InterContinental Park Lane Hotel, London to award the Great Taste Golden Fork trophy winners for each region, with the final applause reserved for the Great Taste Supreme Champion 2018.

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