Turn back to 2004 and our founder, Richard wanted more from life. He ditched his advertising job and put everything on the line to become his own boss. He knew he was going to start a smoothie company, but wasn’t quite sure how, so he started by selling them at London’s food mecca Borough Market. Not only were they healthy and utterly delicious, they were also incredibly popular! Encouraged by his old colleagues at Saatchi & Saatchi, he set up a dedicated smoothie bar at his old agency, with two more bars in London and Cardiff following suit.
However, as the business grew, there were problems with portion control and taste consistency, so he started pre-portioning fruit into freezer bags… And there it was, Richard’s light bulb moment! A revolutionary new concept that saw the business shift from running smoothie bars to supplying cafés, bars and hotels with little bags of mixed fruit and veg so they could make perfect smoothies every time. Love Smoothies was born.
